The Internet Lead Generation Process

By Marilyn | April 20, 2009



The Online Insurance Leads Generation Process
By Marilyn Katz

Do you like internet sales leads?

Many insurance agents say they do not like internet leads. Personally, I now love sales leads that I generate from my own network of websites. When I used to buy them from a company that also sold them to 3 other agents, I was not that crazy about them though. I think that my new enthusiasm comes from my ability to generate my own exclusive prospect list from highly motivated consumers that tend to turn into sales for me!

The Internet Sales Conversion Process

Imagine 1,000 web surfers who might see your message. They could view a link on another website, and advertisement, or maybe read your article. Out of those thousand, it might be realistic to assume that 5% actually click that link to see what you have to say. You have now attracted 50 visitors to your website. And you did it without having to speak to the thousand who were really not interested! Doesn’t that sound great? It is.

Those 50 website visitors now get to view your message. They can determine if they trust you, want your products, and feel as if you can help them solve the problem that motivated to visit your website in the first place. Again, let’s be realistic and say that out of 50 website visitors, you get 10 of them to take another action. What is that action? They may call you with a phone number you have posted, or they may fill out a lead form or email you! You have a contact from a lead that called you, and not the other way around!

Good Internet Insurance Sales Leads That Are Exclusive To You!


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Now you have generated 10 great sales leads. These were the people who moved through the whole conversion process and actually took the trouble to contact you about your product or service. Is this process easy? Well, I will be honest. It takes some work to get your system to function, but once you do, you really do have an online, 24/7 sales machine that only works for your business.

A Successful Internet Sales Machine

  • A compelling message that attracts website visitors.
  • A website that looks interesting and trustworthy.
  • A clear call to action.
  • You! A salesperson able to handle those leads that actually contact you from your website.

You need to do three important tasks to get this to work for you. You need to have a clear message you can place on other websites. You need to have a website promotion strategy that can distribute that message around the internet. And you need to have a website that directs potential clients towards the action they need to take in order to buy This may seem simple, and it can be. But this process, if done right, can explode your insurance sales. And of course, this process can work with other products or services you may want to offer.

You can use this process to gather leads, make direct online sales, or spread any type of message. People should not arrive at your website by accident, but because they figured you could answer their questions and solve their problems.

Learn to generate internet leads with your own 24/7 online sales machine.

Get more tips: http://leadcallsyou.com/internetsales/

Article Source: http://EzineArticles.com/?expert=Marilyn_Katz
http://EzineArticles.com/?The-Online-Insurance-Leads-Generation-Process&id=2238141

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